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She studied music in college and is releasing a CD of healing music this summer. She was a producer at WGBH, the Boston station that produces Zoom. The show did launch Yao, now 44, on a career.
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The old Zoom didn't even have to go up against VCRs. When they do watch, it's often a DVD, she said. They're busy with school, their computer and sports. Viewership for the fall was up 50 percent for children 6 to 8 from the previous fall with shows including Arthur and Postcards from Buster.įormer Zoomer Bernadette Yao _ fans remember her for her signature arm twirl in the opening credits _ said she's sad to see Zoom go but admits her own girls _ ages 7 and 13 _ don't watch much TV. It's a block of programming for preschool and early elementary school children. "Zoom was a wonderful show in its time, but the world has changed around it." The competition is very tough," Lobo said. 3, director Dick Lobo said his station stopped carrying Zoom when it couldn't compete with cable for viewers. appeals to those younger children without going after Zoom-age kids. 16 program director Susan Geiger said her station's weekday children's block from 6 to 8 p.m. "We've created an environment just for them." "We're definitely staying with our strength, which is little kids," he said. But he acknowledged viewership may lie elsewhere. John Wilson, PBS senior vice president of programming, said the network might not be ready to give up on older children completely, especially with classroom support material and on the Internet where editing can boil down adult documentaries into age-appropriate learning tools for homework. "It's difficult to serve every single audience." "I think PBS right now is focusing on the 8- and 9-year-olds and under," she said. "I think it's up to PBS in some ways to define their niche."Īt PBS, Taylor is planning a new show, aimed at younger children. "The broadcast networks, and in particular the cable networks, have taken over what PBS used to offer," she said. This is stuff PBS in the 1970s never had to consider.Ībout 1.3-million children ages 2 to 11 watch Nickelodeon daily, according to the network.
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Nickelodeon's Internet site hosts computer games for kids new shows are introduced through interactive games children can download SpongeBob ring tones to their cell phones, Cohn said. That has meant keeping up with new diversions they encounter.
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"We talk to kids all the time, we listen to them, we take our cues from them," she said. Marjorie Cohn, Nickelodeon's executive vice president for development and original programing, said her network's strength is no accident. PBS's strength is with younger viewers, she said. There's ABC Family, Disney, and Nickelodeon, video games and computers. In the bid for 8- to 12-year-olds, PBS isn't alone. Public television has to maximize its impact where there's an opportunity, Taylor said.
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But the kids, and their entertainment options, did.
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Turn off the TV and do it." _ never changed. Kate Taylor, executive producer of the 1999 Zoom revival, said the show's message _ "Get out there. For children then, afternoons offered little besides cartoons on local UHF channels or adult game and talk shows. Zoom was developed when the networks and PBS were the major TV choices. There are plenty of other things to watch, anyway.īut even if local children won't notice, the show's departure closes a chapter for their parents and appears to signal PBS's surrender of the tween market. Children here won't notice when the franchise dries up. In the Tampa Bay area, Zoom hasn't been on either of the public television stations in more than two years. There was even a made-up language, "Ubbi Dubbi," and Zoom always encouraged children to explore and do new things. The show in both runs featured children ages 9 to 12 who perform skits, learn crafts suggested by viewers, teach games, and talk about issues affecting them. This time around, beginning in 1999, it stepped into a battlefield. In its first incarnation, from 1971 to 1984 (including reruns), Zoom captured tweens almost without competition.